Challenge
Bluechip wants to start making progress on their digital strategy as they are foraying into building inhouse brand for consumer electronics. They have offline distribution in central india but for online presence, all they had was an incomplete shopify website.
Solution
We started with thinking about the brand from ground up, documented the Brand Narrative, Design Kit, Product Catalog, etc. We also redesigned Shopify website to look much cleaner as per new brand guidelines. We further documented key processes for inhouse team to easily address any relevant issues. Once this foundation is set, we intend to focus on SEO as well as basic Social Media presence.
Result
The basic redesign of shopify is done. We will next tap into Social Media and SEO once all SKUs are finalised for the brand.