Challenge
Simpli5, a mobile platform for senior citizens, needed to create a seamless way for users to access essential services like medicine ordering. The challenge was to design a user-friendly monetization feature tailored to the unique needs of seniors, many of whom were not tech-savvy.
Solution
The team developed a feature that allowed seniors to order medicines via a simple phone call. This feature prioritized ease of use, minimizing the need for complex interactions. The design was optimized to cater to senior citizens, ensuring they could easily navigate the feature without needing advanced tech skills.
Result
The feature successfully drove $5,000 in monthly orders during its pilot phase, highlighting its potential for sustained revenue growth. It also significantly increased platform utility for senior citizens, contributing to better engagement and higher user satisfaction.